How To Do Well on Facebook

Facebook uses a complex algorithm to determine which posts are going to show in users feeds - if you want to show up in a lot of feeds then here's your list of things to do.

Do this: The algorithm loves ...

  • Posts with lots of comments
  • Posts with lots of likes
  • Post types that users seem to prefer more than others

    (e.g., photo, video, or status update)

  • Posts that reference a trending topic
  • Posts that receive a high volume of likes, comments, or shares in a short time
  • Link posts
  • Videos uploaded to Facebook that receive a large number of views or extended viewing duration
  • Posts that tag other pages within the text
  • Posts that are liked or commented on by one's friends
  • Posts from pages that one interacts with often
  • Post types that one interacts with often
  • Posts from pages with complete profile information
  • Posts from pages where the fan base overlaps with the fan base of other known high-quality pages
  • Images and videos not previously appeared in the Open Graph
  • Links that have not been posted before

Don't do this: The algorithm is not too keen on ...

  • Clickbait
  • Frequently circulated content and repeated posts
  • Like-baiting
  • Posts that include spammy links
  • Text-only status updates from pages
  • Posts that are frequently hidden or reported (a sign of low quality)
  • Posts that contain the words "like, comment, or share"
  • Posts with unusual engagement patters (a like-baiting signal)
  • Posts that receive negative feedback categorizes as "meme content"
  • Posts that are classified as memes by Facebook's visual analysis of overlayed text on image
 
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