Are you really at the top of google?

So you enter search terms relevant to your business into google and lo and behold you come out at the top of the search and you feel pretty chuffed with your SEO strategy. But, did you know that google personalised searches? It learns as you search and click which entries are more useful to you. Of course, if you search for your business and click on it then google will automatically move you up the list. Fair enough, except that this means that all users see a different search result to you. You like to think that google is consistent for everyone, but in reality it isn't. N.B. This only applies if you log into google - which is pretty automatic for many people.
google search click users useful Simon Q. Walden,, sqw, FilmPhoto, photography

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